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Pay-Per-Click Advertising (PPC) is placement of a text small ad on the search engine results page for a specific Keyword or keyword phrase in return for a specific set dollar amount payment each time a visitor clicks on the ad.
Online marketers spend an estimated $7 billion dollars on PPC advertising by 2010. As such online PPC programs are going to get more competitive and more expensive, so it is critical for advertisers to work with a professional PPC marketing team.
A PPC listing or advertisement on a search engine results page consist of a title; a description of your service or product you are promoting; and a link to your website.
The most popular PPC search engine is Google followed by Yahoo, MSN Live, and ASK. Other search engines that offer PPC advertising are available, ranging from meta search engines that incorporate traffic from numerous other engines to small niche search engines that specialize in one or more categories or topics of interest.
PPC ads may also appear on content network websites. In these programs ad networks such as Google Adsense and Yahoo Publisher Network, attempt to place the ads on websites that have the same relevant content as the advertisement. In these programs the PPC ads are placed on websites not directly on search engines.